Frequently Asked Questions (FAQs) by SGS Participating Vendors
How do RSGS and MSGS events differ from ordinary trade shows and industry events?
There's really no comparison. The most important difference is who you're able to connect with. At either Smart Grid Summit (SGS) event, quality takes precedence over quantity: we target, pre-qualify, invite and deliver only the highest-level decision makers to the event — the Rural Electric Cooperative and Municipal Utility Executives that will shape the buying trends of today and tomorrow.
Also, unlike the typical expo-type trade show, the RSGS and MSGS deliver a highly structured, intimate environment to conduct business with prime prospects. You are provided with the format and tools needed to identify, meet with and present your products and services to executives in a variety of settings: in one-to-one meetings, in group boardroom presentations, educational settings and an endless variety of networking and social events. You'll also profit from face time with customers, industry influencers from leading publications and professional associations.
Thus, your connections with prospects will prove more productive, your exchanges with peers more enlightening, and your personal satisfaction in time well spent assured.
How do I connect with guests at the 2013 Smart Gird Summits?
Given the mission of Smart Grid Summits — to foster focused and productive interaction between smart grid enabling vendors and key industry Executives — our number one priority is providing the means to achieve productive connections with participating vendors.
The SGS Private Boardroom Appointments enable vendors to meet with and discuss their product, service and program solutions to a select group of executives. Highly interactive and carefully focused, these meetings enable vendors to connect with top executive prospects about their products and services while exchanging valuable insights and strategies. Our boardroom scheduling and allocation processes assure an optimal match of vendors and guests based on needs and business objectives.
Throughout the event, One-on-One Solution Showcase Meetings between vendors and executives serve as the perfect follow-up to Boardroom Appointments. Additionally, Premier Presentations and a dynamic series of networking events are designed to reinforce and solidify interaction between all Summit participants. Our commitment to vendor satisfaction and success is ensured by an unparalleled level of customized service and personal attention — we make every effort to accommodate your particular needs and special requests.
What's the benefit of bringing the most progressive, high-volume Rural Electric Cooperatives, Municipal Utilities and Smart Grid Professionals together?
The benefit, as you're sure to discover, will be reflected in your bottom line. These Rural Electric Cooperatives and Municipal Utilities are vitally important to vendor success and represent over 8 million customer-members in 49 states. They have traditionally been difficult to reach given their dispersed geography and wide range of operation size. Increasingly, however, the buying trends are being set by key and influential Public Power/Rural Electric Cooperatives/Municipal Utilities. This set of distinct customer connections and capabilities is finally being addressed and leveraged at Smart Grid Summits. The result is a confluence of the highest quality participants finally connecting in one place, at one time, for one reason --- to empower a Smarter Grid.
How is the ROI delivered via this event superior to that realized through other marketing and sales vehicles?
At Smart Grid Summits, you as a vendor are able to make scores of successful face-to-face sales calls during an intense, highly concentrated three-day period — sales calls far more substantive, and much more targeted, than those found at typical events. This singular event represents an incredible consolidation of marketing expenditures, sales calls, and travel time and expense vouchers.
Is it really possible for a small vendor to compete with huge, well branded, Fortune 1000 corporations when it comes to attracting the attention of Rural Electric Cooperative and Municipal Utility Executives?
That's one of the most exciting aspects of Smart Grid Summits. Every activity— Private Boardroom appointments, premier keynote presentations, networking opportunities, and more — levels the playing field by providing each vendor, regardless of size, with access to the same audience. The smallest start-up company has the same opportunity to see and sell to the same Rural Electric Cooperative and Municipal Utility Executives as the industry giants.
What other ways am I able to deliver my company message at Smart Grid Summits?
Your opportunities are virtually endless -- before, during and after the event. If you opt to sponsor an Executive Premier Breakfast Presentation, you're able to deliver your message to every attending executive at one time. At your Summit Solutions Showcase booth, you can introduce and discuss your products and solutions at length, face-to-face. And as a participating vendor, your company profile will be delivered to attending guests two weeks prior to the Event to pique interest and can be reinforced by any type of customized promotion you request in order to enhance your company's success. Of course, as a sponsor, you'll benefit from inclusion in all collateral, website content, signage and event directory materials.
What type of companies sponsor Summit events?
Judging from vendor renewals from the upcoming 2013 Summits and activity to date, companies of all sizes and types have recognized the potential advantages — a unique opportunity to establish customer relationships, recruit partners, educate and train, and gain valuable feedback.
As smart vendors have realized for close to 20 years, a boardroom based event model spells success for small and medium companies, as well as the top industry leaders.
Thank you to our sponsors who are investing in the Smart Grid industry.
See all of our SGS sponsors »
"This is my first time attending the show. It's very informative, I have enjoyed the interaction with other peers and vendors. Collectively we have brought a lot of ideas to the table, and I hope to carry a lot of those ideas back home and implement them with key staff and upper management."
- Ed Oldham,
Manager of Engineering,
Central Electric Membership Corporation